LUUDA is an Australian fashion brand inspired by colour and mood. The designs combine classic, feminine cuts with an understated edge reflecting the lifestyle of Bondi Beach where each pieces is hand dyed and finished. The choice of natural fabrics enhances the finish of LUUDA appealing to those who seek quality. Designer Lucy Hinckfuss’s background in fine arts intertwines with her personal style to deliver a collection that’s both wearable and unique.

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