Luliia Ievdokymenko - Ukrainian - living in Bali Indonesia.

Biologist by education, with over 7 years international experience in fashion and the arts. Over the years, Iuliia assisted in concept and execution of one of the most successful Ukrainian brands, following this she extended her work in creating art and fashion projects in Berlin and Paris. Iuliia is a vintage lover and avid thrift shopper, adoring classic antiquity. Her biology background also encourages a strong passion for environmental sustainability which is reflected in the creation and production of L’IDÉE.

Breeana Smith ; Australian - living in Positano, Italy.
Drawing on more than a decade of experience in elevated brand management and product development, Breeana references her last 5 years living in Europe as inspiration and leverage for the concept of L’IDÉE. Many moments in Paris and the south of Italy stimulating intrigue and desire to represent women and their “forme”.

Join Our World

Sign up to our newsletter to get 10% off your first order plus VIP early access to sales, new arrivals and style updates.

Who is your favourite?

While you’re here select your most loved brands to receive updates on new arrivals and collection launches.

Please upgrade your browser

Unfortunately your browser is out of date. We recommend you update it in order to fully experience this website. How about trying one of these instead: