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In 1920, Enrhardt Koch created his own cap company out of the back room of a rented property on Genesee Street in Buffalo, NY. History was made between those walls, as New Era Cap Company was soon formed. It was the first of many building that would house Ehrhardt's vision over the next 90 years. For nearly a century New Era has helped you express your unique passion, pride and style. Nine decades in the making, and they're just getting started.