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In 1919, the Feinbloom brothers established a company that would become known as Champion. Famed for creating one of the most important athletic garments of the 20th century, Champion's hooded sweatshirt was initially developed for practical reasons and was first introduced as a warm up garment for athletes to wear in between games or practice sessions. Most recently, Champion has enjoyed a resurgence in popularity, with the original line of sweatshirts, tees, and sweatpants - all bearing the iconic C logo - being sported by a new generation.