Individuality as an ethos became a running theme for a woman destined to become an entrepreneur, but raised in a family of artists, in a small town off the coast of Georgia. Experienced in American domestic business discipline from an early career in marketing and advertising, Amy began sourcing materials from Italy and France while living in Hong Kong. A wealth of experience has blossomed into 20 years of creating garments that take a keen departure from time honoured tradition, and speak for those who aspire to be themselves.
To this day, Tibi retains its individuality by remaining an independently owned brand maintained by a collaborative team of creatives across all disciplines.
“I believe women should dress in a way that is effortless but polished. I love seeing someone’s personality come to life through their wardrobe choices. Contradictions in those choices are especially interesting: youthful and sophisticated, masculine and feminine, bold and muted.” - Amy Smilovic, Founder & Creative Director