Loulou Studio started with a desire for pieces that designer Chloé Loulou De Saison could not find in the fashion industry: a balance between timeless appeal with quality craftsmanship, at the right price. Chloé wanted to help women around her and design collections that would make them feel comfortable in their everyday life. Comfortable sweaters to be worn with confidence and ease.
Everything revolves around well-being. The pieces are designed to make life easier for women. Putting on a nice sweater in the morning is comforting and reassuring.
The Loulou Studio woman’s style is streamlined, minimal and effortlessly sophisticated. She is able to work them into regular rotation for looks that feel fresh whether it’s for a business meeting or a casual weekend brunch. The way the looks are accessorized and styled are what sets the tone.
Loulou Studio’s signature cashmere is made in Mongolia and their high-quality cotton is made in Portugal. The goal is to highlight the culture, heritage and know-how of these countries while respecting them.